Traditionally, bill pay is used as a customer retention tool. It’s sticky – people tend to stick with whoever they pay their bills with. There are a few endemic problems with traditional bill pay.
Sent through ACH (10 cents each) or check ($1 each, roughly), so it ends up being a cost center for the company offering it.
ACH/checks take 2-7 business days to clear, meaning if your bill is due tomorrow and you pay it on the site today, it’ll still be late.
You still have to click through to the partner website to see the bill amount and understand the details.
Switching is painful
Users have to manually update their payment information for every single bill, adding unnecessary hassle to the process.